La campanya La Cultura em toca, creada per donar suport al sector cultural, demana als ciutadans que consumeixin cultura en totes les seves disciplines i que ajudin en la seva difusió. Amb el lema “Si la cultura et toca, ara et toca a tu”, aquesta campanya multicanal fa una triple crida a l’acció: consumeix, difon, dona. L’etiqueta per a les xarxes socials és #laculturaemtoca.
La iniciativa compta amb la participació d’entitats com ara el Teatre Lliure, el Festival Temporada Alta, l’Associació de Professionals de la Dansa o el Teatre Nacional de Catalunya, entre molts d’altres.
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